Last updated: 21 May 2026

This Privacy Policy explains how Profit Mindset Lab, operated by Colin McIntyre (“we”, “us”, “our”) collects, uses, maintains and discloses information gathered from users (“User”, “you”) of www.profitmindsetlab.com (the “Site”) and all associated products and services. By using this Site, you consent to the practices described in this policy.

1. Who We Are

Profit Mindset Lab is operated by:

As we market our services worldwide, this policy is designed to comply with applicable data protection laws including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as well as the EU General Data Protection Regulation (GDPR) where applicable.

2. Information We Collect

2a. Personal Identification Information

We may collect personal identification information from you in a variety of ways, including when you:

• Visit our Site
• Register for an account
• Subscribe to our newsletter or email list
• Purchase a product or service
• Contact us with enquiries or support requests
• Participate in any other activities, services, or features we offer

Information we may collect includes your name, email address, billing information, and any other details you voluntarily provide. You may visit the Site anonymously. We will only collect personal information if you voluntarily submit it to us.

2b. Non-Personal Identification Information

We may collect non-personal information about you whenever you interact with our Site. This may include your browser name, device type, operating system, internet service provider, and other technical information about your means of connection.

2c. Web Browser Cookies

Our Site may use ‘cookies’ to enhance your user experience. Your web browser places cookies on your device for record-keeping purposes and sometimes to track information. You may choose to set your browser to refuse cookies or to alert you when cookies are sent. Please note that some parts of the Site may not function properly if you disable cookies.

3. How We Use Your Information

We may use your information for the following purposes:

• To operate, maintain, and improve our platform and services
• To process transactions and deliver products or services you have requested
• To send you relevant email communications, including newsletters and promotional offers (where you have consented)
• To send technical notices, updates, security alerts, and administrative messages
• To respond to your comments, questions, and support requests
• To monitor and analyse usage trends and activity on our Site
• To protect the security of our platform and prevent fraud
• To comply with our legal and regulatory obligations
• To personalise your experience and deliver content relevant to your interests

We reserve the right to review your content and account information where necessary to resolve problems with our platform or services.

4. Legal Basis for Processing (UK/EU Users)

Where the UK GDPR or EU GDPR applies, we process your personal data on the following legal bases:

• Contract: to fulfil our obligations when you purchase a product or service
• Legitimate interests: to operate and improve our business and protect against fraud
• Consent: for email marketing and cookies where required (you may withdraw consent at any time)
• Legal obligation: where required by law

5. How We Share Your Information

We will never sell your personal information. We may share your information only as follows:

Service Providers: We work with trusted third-party companies to help deliver our services, including payment processing (Stripe), email delivery, hosting, and analytics. These providers are contractually obligated to keep your data secure and confidential and may not use it for their own purposes.

Platform Provider: Our platform is powered by systeme.io (ITACWT Limited, Dublin, Ireland). By using Profit Mindset Lab, your data is also subject to systeme.io’s data processing as our underlying infrastructure provider. Data is hosted on Amazon Web Services (AWS) servers in Ireland and is not transferred outside the European Union/UK without appropriate safeguards.

Legal Compliance: We may disclose your information where required to comply with applicable law, regulation, legal process, or enforceable governmental request, or to protect the rights, safety, and property of Profit Mindset Lab, our users, or the public.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the relevant third party, subject to equivalent privacy protections.

With Your Consent: We may share your data for any other purpose with your explicit consent.

6. International Data Transfers

As we market worldwide, your data may be accessed from or transferred to countries outside the UK and European Economic Area (EEA). Where such transfers occur, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the UK ICO or European Commission.

7. Analytics and Advertising

We may use third-party analytics services such as Google Analytics to help us understand how users interact with our Site. These providers may use cookies and similar technologies to collect information about your use of our Site and other websites. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout and learn more about interest-based advertising at aboutads.info/choices.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our platform is hosted on AWS servers in Ireland using encrypted storage and secure databases. No method of transmission over the internet is completely secure; however, we strive to use commercially acceptable means to protect your information.

9. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. When your data is no longer needed, it will be securely deleted or anonymised.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: to request a copy of the personal data we hold about you
• Right to rectification: to request correction of inaccurate or incomplete data
• Right to erasure: to request deletion of your personal data (the ‘right to be forgotten’)
• Right to restrict processing: to request that we limit how we use your data
• Right to data portability: to receive your data in a structured, machine-readable format
• Right to object: to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at info@profitmindsetlab.com. UK users also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. EU users may contact their local supervisory authority.

11. Third-Party Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site you visit.

12. Children’s Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

13. Age Restrictions for Services

Profit Mindset Lab only accepts clients aged 16 or over for digital products and 18 or over for coaching, workshops, or seminar services. Any subscriber under these ages will be removed from our database and, where applicable, refunded.

14. Email Marketing

If you subscribe to our newsletter or mailing list, you consent to receiving marketing emails from us. You may unsubscribe at any time by clicking the unsubscribe link at the bottom of any of our emails or by contacting us at info@profitmindsetlab.com.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the ‘Last updated’ date at the top of this page. We encourage you to review this page periodically. Your continued use of our Site following any changes constitutes your acceptance of the updated policy.

16. Contact Us